La Tovara Mexican Restaurant | Project Overview
By Bread & Butter
Introduction
Bread & Butter partnered with La Tovara Mexican Restaurant, located in Greenville, NC, to elevate their brand and enhance their customer experience both in-person and online. Our comprehensive approach included photography, videography, branding, graphic design, menu development, and website design, all working together to bring La Tovara’s vision to life.
Brand Development
We began with a complete brand refresh to reflect La Tovara’s authentic Mexican roots and vibrant culinary offerings. This included:
- A new logo and visual identity inspired by traditional Mexican motifs with a modern twist.
- A fresh color palette and typography that conveys warmth, authenticity, and energy.
- Consistent brand guidelines to ensure cohesive messaging across all platforms.
Photography & Videography
To capture the essence of La Tovara, we produced a library of high-quality photography and video content, highlighting:
- Signature dishes, drinks, and desserts, styled to showcase freshness and flavor.
- The welcoming interior design and family-friendly atmosphere of the restaurant.
- Behind-the-scenes content that tells the story of La Tovara’s chefs and their commitment to authentic Mexican cuisine.
This content was used across digital platforms, print materials, and social media to engage their audience visually.
Menu Design
Bread & Butter redesigned La Tovara’s food and drink menus to be more visually engaging and user-friendly. The new menus feature:
- Professional food photography to entice guests.
- Clear, easy-to-read layouts with organized sections.
- A design that complements the new brand identity while improving readability and customer experience.
Website Design & Development
We developed a modern, responsive website that offers a seamless user experience. Key features include:
- An intuitive navigation system that makes it easy to explore the menu and learn about the restaurant.
- Online ordering integration to streamline the customer experience.
- Beautiful imagery and branding that reinforces La Tovara’s identity and tells their story.
- Mobile-friendly functionality to ensure accessibility across all devices.
Social Media Management
As part of the project, Bread & Butter implemented a social media strategy to grow La Tovara’s online presence. This included:
- Curated content calendars featuring photography, videos, and promotions.
- Community engagement to build relationships with local followers.
- Targeted campaigns to increase awareness, drive foot traffic, and promote special events.
