Ford + Shep |
Project Overview
By Bread & Butter
Introduction
Ford + Shep partnered with Bread & Butter to bring their restaurant’s personality to life through powerful, story-driven content. Known for their elevated food and warm hospitality, Ford + Shep blends fine dining with a laid-back, approachable vibe. Our work focused on expressing that balance—showcasing the artistry of their kitchen and the authentic people behind every plate.
Brand Storytelling
Our approach was centered around humanizing the brand—making Ford + Shep feel just as personal and inviting online as it is in person. This included:
- Capturing the essence of the restaurant: refined yet relaxed, thoughtful yet unpretentious.
- Showcasing the team behind the scenes, from chefs to servers, to connect the audience with the people who shape the experience.
- Reinforcing the narrative that Ford + Shep is not just about food, but about connection and craft.
Video & Photography
We developed a steady stream of high-quality video and photography content, aimed at telling stories through visuals. This included:
- Cinematic food videos highlighting seasonal dishes and kitchen techniques.
- Behind-the-scenes footage of preparation, plating, and team moments.
- Styled photography that balances elegance with a sense of place and community.
Each piece was designed to deepen audience appreciation for the detail and care that goes into every dish.
Social Media Strategy
Bread & Butter built a consistent and thoughtful social media strategy for Ford + Shep, with a focus on:
- Video-first content to showcase motion, texture, and technique.
- Brand-aligned templates and post styles to create a cohesive visual feed.
- A tone of voice that reflects the restaurant’s hospitality—friendly, refined, and honest.
This helped translate Ford + Shep’s in-person experience into a compelling digital presence.
Community Engagement
Through curated content and an intentional posting rhythm, we helped Ford + Shep:
- Strengthen their bond with local diners and regulars
