Amante | Project Overview
By Bread & Butter
Introduction
Amante, a bold and vibrant Mexican restaurant in Greenville, NC, has trusted Bread & Butter for years to capture the color, energy, and flavor of their space. What began as a visual content partnership evolved into a full-scale digital collaboration, with Bread & Butter now managing Amante’s social media to help tell their story, build deeper audience connections, and ensure their online presence stays as fresh as their food.
Visual Content Creation
From the start, our focus was on highlighting Amante’s atmosphere and food through rich, inviting photo and video work. We’ve produced:
- High-impact food photography that showcases their bold ingredients and playful plating.
- Video reels and short-form content that bring the restaurant’s lively vibe to life.
- Interior and exterior shots that reflect the space’s vibrant aesthetic and hospitality.
These assets laid the foundation for a visual identity that feels as dynamic as the restaurant itself.
Social Media Management
As our partnership deepened, Amante brought us on for full social media strategy and management, including:
- Curated content calendars featuring regular photo and video posts.
- Storytelling-driven captions that balance personality with brand voice.
- Community engagement through interactive stories, replies, and follower features.
Our goal is to keep their feed exciting and consistent while making sure it reflects the energy happening inside their restaurant every day.
Brand Voice & Community Connection
Amante’s identity is more than just great food—it’s about fun, family, and flavor. We helped shape that voice online by:
- Highlighting the people behind the plates—chefs, servers, and regulars.
- Promoting events, specials, and seasonal offerings in a way that feels spontaneous and genuine.
- Encouraging a sense of local pride and loyalty through interactive content.
Results
Through continued collaboration, Amante has:
- Built a consistent and visually compelling online presence.
- Strengthened customer loyalty through engaging, community-centered content.
- Increased awareness and foot traffic, driven by a feed that reflects their brand in real time.
